Nonprofits and The Facebook Bandwagon: Get on Board – Quick!

19 10 2010

Some see the social networking sites like Facebook a massive time-waster and procrastination tool. And with the game apps that seem to be overtaking the site, I would tend to agree. However, when those apps are avoided (I block most), Facebook is actually an important tool to help spread the word of your nonprofit organization. For those of you reading this who may not have the first clue about social media, Facebook and how it all works, applying the use of Facebook to your nonprofit organization may seem like a daunting task. Rest assured, it isn’t and we’re going to help you every step of the way.

Facebook is an important and necessary tool for nonprofits because it is a simple way to connect with those who support your organization as well as those who may not know your organization exists. It’s also a way to connect with other organizations who have similar goals – as in the animal rescue community.

Another perk to using Facebook to spread the word of your nonprofit is the cost: it’s free. Well, monetarily anyway. You will have the investment of time by you and your staff as you learn how to use Facebook, create and maintain your online presence. While you may not necessarily see a financial return on your investment, you will still see a “marketing” return as your network and organization begin to grow and expand.

This particular blog post is a springboard for using Facebook appropriately when using it to promote your nonprofit organization. There is much more to using this social media source than creating a profile and a fan page. If you are just getting started, I would suggest that you read CauseWired: Plugging In, Getting Involved, Changing the World by Tom Watson. This is a wonderful resource for those who are just getting started in the social media world as it will help define social media, the tools involved and how to move forward with your organization.

If you haven’t subscribed to our blog, I encourage you to do so now and follow along as I further into the social media sensation.  I also encourage you to read our previous social media posts and let us know how you put them to use for your organization.



One response

21 10 2010
The Facebook -NonProfit Link – A Surge in Effectiveness « Animal Rescue Superhighway

[…] a previous post, we encouraged you and your nonprofit to get onboard the Facebook bandwagon. Here, we’re […]

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