Tips For a Successful Year-End Fundraising Campaign

29 10 2010

If you’re like most nonprofits, chances are you’ve begun working on, or are in full swing of, your organization’s year-end fundraising campaign. Read on and we’ll help you turn your December from white to green.

First, figure out what it is your trying to accomplish with your fundraising goals.  Every campaign is only as strong as the goals you set for it. How will you reach these goals?  Make sure your communications are targeted in order to be truly effective. Think about your goals in order to determine which of your donors you need to participate in order to reach those goals. Choosing the right donor group can mean the difference between the success or failure of your campaign.

Now that you’ve determined your goals and who you need to contact to help you reach them, how are you going to engage them? What ideas or information do you have that will compel your donors to act? Tell a story, make it interesting. Need some help? We’ve got a special report to help inspire you.

What methods of communication are you going to use to reach your donor groups?  There are plenty of ways to reach your supporters: your website, your social media sites, newsletters and of course, email. Be sure that your website is easy to use and your server is secure to give your donors an added sense of security when donating.  If you haven’t yet begun to use online methods of communication, there are always the traditional offline methods like direct mail and paid advertisements.

Who will lead the charge of your campaign? A dedicated member of your staff or volunteer pool to act as the chairperson is the obvious choice here,but be sure they have a campaign staff to help delegate responsibility. Make sure who you choose someone who will be accountable for both the successes and the failures of the campaign. 

Your campaign is underway, now it’s time to measure your successes. Your Board likes to see numbers. Show them hits to your website, dollar amount collected, contacts added to your list and any other quantitative measurement you think would “wow” your directors.

Finally, your campaign must have a beginning and an end. You’ve determined what goals you need to reach, what groups of people you will need to help you reach that goal, how you’re going to contact them and who’s going to run your campaign, now you have to decide when your campaign will run. Once you have determined the timeline of your campaign, it sometimes helps to work backwards from when it will end to make sure that all of your activities will run smoothly and help you reach your goals.

Be sure to subscribe to this blog so you don’t miss a single post about fundraising and other important information for your nonprofit organization. If you would like to receive our Special Report on Successful Fundraising for a small donation to Animal Rescue Superhighway, please contact us and request your copy.

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