Crowdsourcing: What Is It And How Can Your Organization Benefit?

15 11 2010

Crowdsourcing is hardly a new avenue for involving others in your organization – it’s actually been around since the early days of the Internet – we’re just learning more about how to use it. But what is it?

Simply put, crowdsourcing is involving volunteers to help your organization meet the goals you’ve set. This method of expanding an organization’s reach is a practice used by both for-profit and nonprofit businesses alike. While some of the individuals used for crowdsourcing may be paid a small amount, most are volunteers who believe in your organization’s mission. More and more organizations are finding they can increase their outreach by relying on the ideas and talents of their volunteer pool and not just limiting themselves to the ideas and desires of their Board of Directors and other “powers that be.”

Crowdsourcing can be used by having your volunteers reach out to the community for new ideas and thoughts that can help move your organization forward. What can your organization do to better the community? How can your community benefit from what your organization is currently doing? These are just a few examples of types of questions you can pose.

Harnessing the power of crowdsourcing can allow your organization to effectively and efficiently solve problems and create new ideas. As with any other opportunity presented to work with volunteers, crowsourcing presents its own set of challenges, but because of the low cost involved, there is a large return on your time investment. Those your organization is trying to reach believe that their ideas can help shape your mission that which in turn makes it more valuable to you, your staff and your community. Don’t you agree that it’s time for you to use this powerful resource for YOUR group?

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